Making Change Stick in Your Organization.
Most transformations fail not because the strategy was wrong or the technology didn't work. They fail because people never really came along for the ride.
Sticky Change is a practical playbook written for executives, senior leaders, and high-performing professionals who want to lead real change, not just survive it.
- Learn the A.B.E.L. Model—a proven framework for making change stick
- Real case studies from GE, Schneider Electric, Eli Lilly, and more
- Practical playbooks and templates you can apply immediately
- 18 chapters covering governance, coaching, communications, and more
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Sticky Change
A Practical Playbook for Making Change Stick
By Abel Jiménez
18 Chapters Covering
- • Change frameworks and the A.B.E.L. Model
- • Governance and visibility systems
- • Coaching and building competence
- • Communications that move people
- • PMO and enterprise change management
- • AI governance and emerging technologies
The A.B.E.L. Model
A modern, practical way to put proven change-management frameworks into action.
A: Assess & Align
See reality clearly. Diagnose the current state, listen deeply, map stakeholders and constraints, and align leaders on the why, urgency, and definition of success.
Key Activities
Establish truth, constraints, alignment
B: Blueprint & Build
Translate insight into a usable design. Build the change architecture, governance, operating model, roadmap, communications, training approach, metrics, and decision rights.
Key Activities
Governance, roadmap, measures
E: Execute & Enable
Deliver the change with discipline while enabling adoption, coaching, training, communications, and barrier removal so the new way becomes the normal way.
Key Activities
Weekly rhythm, barriers, enablement
L: Learn & Lead
Measure adoption and outcomes, reinforce behaviors, harvest lessons learned, and turn wins into repeatable patterns. Lead the next wave from a stronger foundation.
Key Activities
Outcomes, capacity, evolution
ABEL works by bringing together technology, governance, and human behavior design. It's flexible enough to incorporate best practices from Kotter, Prosci, CAP, Lean, Six Sigma, Agile, and more—and smart enough to know when to apply each.
Why Sticky Change Matters
For Executives & Senior Leaders
You're responsible for outcomes, but too often given only tools and timelines—not the engagement, discipline, and authority to shape how people experience the change.
For Emerging Leaders
You may be stepping into senior roles and noticing a pattern: people who know how to lead real-lasting change are the ones executives call when stakes are high.
For Change Leaders
You spend your days chasing decisions, managing resistance, and watching beautiful slideshows collide with messy reality. This is the playbook you need.
The Core Truth
Most transformations over-invest in the first two areas (strategy and technology) and under-invest in the third (people and human behavior).
"The pattern is simple to describe and hard to put into practice. When technology, governance, and human behavior are designed together, change succeeds. When they're not, it stalls."
What You'll Learn
- How to diagnose where change is really getting stuck
- The discipline needed to make change stick at scale
- Real case studies from transformations that worked
- Practical templates and tools you can use immediately
Real Case Studies from Real Organizations
Throughout Sticky Change, you'll find case studies from organizations across industries—from Fortune 500 companies to government to startups—all working through similar challenges.
General Electric
Creating an IT PMO from Chaos
How GE transformed a reactive IT organization into a strategic partner by building clear governance and visibility, delivering quick wins that built leadership coalition.
Schneider Electric
Unifying Businesses in the Cloud
Dozens of acquired businesses with disparate products needed a unified digital platform strategy. The solution: listening, mapping, and designing an engagement structure.
Commonwealth of Massachusetts
Fixing Broken Engagement
A central office created to unify disparate technology hubs, but the engagement model was unclear. The turnaround came from using network metaphors to communicate.
Eli Lilly & Company
Organizational Change at Scale
How a global pharmaceutical company navigated major operational changes while maintaining focus on what matters most—delivering value to customers.
Delta Faucet Company
Operations Redesign
Modernizing operating models across a manufacturing organization while keeping the teams engaged and focused on continuous improvement.
Council of the Americas
Digital Transformation
Leading a major transformation across a membership organization to modernize services and engagement while respecting institutional history.
18 Chapters of Practical Guidance
Foundation & Framework
- • The Human Side of Technology Change
- • What CEOs Don't Hear About Change (But Need To)
- • The Anatomy of a Transformation: From Vision to Adoption
- • The A.B.E.L. Model: A Practical Playbook
- • How CEOs and C-Level Leaders Should Sponsor Change
Operations & Governance
- • Creating an IT PMO from Chaos (Case Study)
- • Applying Kotter in Real Life: Step-by-Step
- • Building a Governance & Visibility Engine
- • Standing Up an Enterprise PMO
- • Stakeholder Analysis, Influence Mapping & Governance
People & Culture
- • Speaking Their Language: Tailoring Change to Culture
- • Coaching, Training, and Resistance Management
- • Communications That Move People (Not Just Inform)
- • Building a Career as a Transformation Leader
Advanced Topics
- • From Proof of Concept to Platform: Scaling Digital Services
- • Introducing Agentic AI into Your Operations
- • Sticky Change is a Responsibility, Not a Program
- • References & Additional Resources
Ready to Make Change Stick?
Sticky Change is available now. It's written as a practical playbook you can read straight through, or jump to the case studies and chapters that fit your current situation.